10 avril 2026 · Leïla Benali
Argan oil: a centuries-old beauty ritual
How Morocco's liquid gold is pressed, how to use it, and which bottle to choose.

Nicknamed Morocco's liquid gold, argan oil is far more than a cosmetic. It is a craft passed from mother to daughter for generations in the south-west of the country.
Pressed by hand
Argan kernels are cracked open one by one, between two stones. It takes around 30 kg of fruit to yield a single litre of oil. That patient work is what each bottle is worth.
Cosmetic and culinary are two different oils
Cosmetic argan oil is pressed from unroasted kernels: pale in colour, faint in smell. Culinary oil comes from roasted kernels, hence its nutty taste and darker tone. One does not stand in for the other.
Everyday use
- Face: two drops in the evening, on clean, slightly damp skin.
- Hair: as a pre-shampoo treatment, or one to two drops on dry ends — more will weigh hair down.
- Body: after the shower, while the skin is still warm.
Choosing your bottle
Our cosmetic argan oil comes in two sizes: the 50 ml for face and hair, and the 250 ml, better value per millilitre and meant for the body. Both are cold-pressed and labelled organic.
If the natural smell of argan puts you off, the scented versions use the same base: rose, oud, orange blossom, lemon, rosemary or musk.
For a more concentrated facial treatment, prickly pear seed oil is used a few drops at a time. The full range is in the cosmetic oils category.
These are cosmetic products: if your skin is reactive, patch-test on the inner elbow first.


